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Our story


Our brand name, Bellekin, was inspired by the Italian word for "beautiful" and the English word for "related," symbolizing our belief that fragrance is a way to connect with the world and those around us. We invite you to join us on this journey of self-discovery, and let Bellekin be your personal scent of empowerment.

Our History

Our founder, Nika Avetisyan, knows this firsthand. At just 17 years old, Nika left her home in search of adventure and independence in Europe, where her grandfather was working. It was there that she discovered her passion for perfumes and the art of fragrance creation.

Nika spent years working with and learning from industry experts, and she came to the conclusion that the primary goal of a perfume should be to give people the freedom to express their unique personalities through scent, no matter what their mood or desired persona is. This belief inspired her to create Bellekin.


Our fragrances are true works of art, carefully crafted with only the finest and most expensive ingredients to evoke emotions and memories with every spritz. These luxurious scents are not just a finishing touch, but a statement about who you are and how you want to be seen. Embrace your individuality and let our fragrances be the perfect finishing touch to your personal style.

Our vision

Fragrance is a powerful tool for self-expression, and at Bellekin, we believe that every person has multiple facets to their personality that can be expressed through scent. So if you're looking to embrace your true self and stand out with a unique fragrance, look no further than Bellekin. Our commitment to helping people find their signature scent sets us apart from other perfume brands, and we can't wait to help you discover the perfect fragrance for you.