WHO IS BELLEKIN
A female-founded, independently owned fragrance house, established in 2022 in Rotterdam, The Netherlands; defying conventions ever-since. Nika Avetisyan founded Bellekin in 2022 with the belief that fragrance is the most powerful way to express individuality and strength.
Bellekin embodies a commitment to artistry and authenticity.
WE ARE EXCLUSIVE BUT ALWAYS INCLUSIVE.
Every step, from creation to packaging, reflects our dedication to craftsmanship and meaningful olfactory experiences.
At Bellekin, we empower individuals to embrace their uniqueness and follow their own paths, instilling a sense of confidence and freedom. Our fragrances inspire you to feel more confident, authentic, and unapologetically yourself. Gender-less and minimalist, our fragrances blur the lines between masculinity and femininity, demanding to be worn by everybody, everywhere.
WE CREATING MEMORIES WITH YOU
Inspired by life’s best moments and created from our founder NIKA's own experiences, our scents aim to capture these memories in a bottle. Our collections’ diverse range of olfactive and monochromatic minimalism allows you to decide what memories to evoke.
WHERE IT ALL BEGAN
Nika Avetisyan is, Founder and Creative Director for Bellekin, is inspired by family, freedom, and memories. Each fragrance in our Memories Collection honors family and cherished moments.
Nika's love for flowers began in her grandfather's garden in Armenia, where she spent countless hours among vibrant blooms. These early experiences inspired her to create scents that embody love, connection, and nostalgia. Every fragrance tells a story, capturing the essence of meaningful memories and the bonds that unite us. With Bellekin, we invite you to explore your own emotions through the art of scent.
OUR MISSION.
Motivated by her own desire to find an inclusive, luxury fragrance that was both long-lasting and ethically made, Nika set on a disruptive mission of creating a fragrance brand that broke all the rules and would rival big designer names. In 2022 BELLEKIN was born, the mission remains the same: making long-lasting, luxury fragrances accessible to all.
OUR MAKER.
Nika is an Dutch entrepreneur of Armenian descent , Wife and Mother who believes the art of fragrance should be reminiscent of our favorite memories. Her monochromatic, modern and minimalist aesthetic drives how the brand looks and feels today, and her straight-talking, no bull and cheeky personality guides how we sound. Nika lives and breathes Bellekin, remaining heavily involved in the business day-to-day as Creative Director.
WE REDEFY THE NORMS
LONG-LASTING. HIGH-QUALITY.
Each of our vegan scents contain 20-25% perfume concentrate, made with the best natural and synthetic ingredients you can find; which is why our scents last so long on skin.
NETHERLANDS MADE.
All our fragrances are filled and packaged right here in our Rotterdam warehouse. Never mass-produced, we create thoughtfully and in small batches, to meet (not exceed) demand, avoiding waste and over-production.
ACCESSIBLE TO ALL.
We want everybody to wear our scents everywhere. We believe high-quality, luxury and desirable fragrances should be attainable for everyone. Which is why we’ll never over charge for our scents. We reward our community, who continue to support us as we grow, and we make sure all our customers (old and new) get the best prices for the best scents.
